The real estate industry has been known to be a great way to build and acquire wealth, and you might wonder, how do people really make money out of it? It is safe to say that investing in real estate is one of the safest ways to grow your money, and it might actually even be common knowledge. However, what does investing in real estate really mean?
Real estate isn’t as complicated as it sounds; it is actually very straightforward, but in order to become an investor, owner, or even a professional, you still have to go through the process, and it will not be easy. There are tons of videos out there that will tell you the journey of becoming a real estate person with even just a little bit of money.
So, why is it a popular choice, and what makes it different from just saving or buying stocks? And how can someone without any experience at all begin safely and confidently?
Make your first move by knowing the basics first by reading this guide and knowing the numbers as to why it is one of the best options in getting wealthy.
Now, the difference lies in the numbers. The first question to answer would be: “How much of a big industry is real estate for me to engage in this?”
In late 2024, American households held around $48 trillion in home and property value While there was a slight dip from $48.5 trillion to $48.1 trillion at the end of the year, the total value still sits near record highs. This small drop doesn’t change the big picture: for most families, real estate remains the largest and most valuable asset they own.
For most Americans, the first thing they consider buying would be a home because we believe that is the single biggest way to build wealth, and not just that, you have a place you call home, so it is the most logical decision.
In fact, home equity or the part of the home you truly own after paying down your mortgage, is 50% to 70% of their net worth. This means that not only is real estate where people live, but it also serves as a big chunk of their growth and future financially.
The first few months of 2025 showed a small dip—household real estate lost about $200 billion in value—amid a broader loss of nearly $1.6 trillion across stocks and homes
Even so, real estate remains a major part of U.S. wealth. Homes still outshine other types of investments in size—and in how real and easy to understand they feel.
If nearly half of everyone's wealth comes from homes, that shows how important this market is.
People love investing in real estate for the simple fact that our population is growing, and where do those people go or live? They will buy houses, and it is one of the basic necessities as a human being. In other words, people will always buy properties.
Another factor is that while there are absolutely no industries or ventures that are 100% free of risk, real estate is considered to be one of the safest industries because land, property, or houses have always appreciated through time. It doesn’t just vanish or change because of time.
But that does not mean you have to feel safer because, again, there are no risk-free ventures. In real estate, you can go wrong by buying at the wrong time or picking a bad location. That is why you have to be equipped with essential knowledge first.
Let’s look at some reasons why people love real estate:
Many real estate investors earn money each month just by renting out a property. This income keeps coming in—even while they sleep.
Waiting is the main part of the game in real estate, if you have money sitting in the bank, you might want to consider putting it into real estate instead.
Markets go down, and it happened several times before. But one thing is for sure, it always goes up. So consider real estate aside from your other investments, such as stocks and commodities.
Most people feel safer when they can actually see or touch what they bought with their hard earned money.
You can get tax deductions on mortgage interest, property expenses, and etc.
It is not just buying a property and selling it at a higher price; it is more than that. With the growing technological advancements of our time, there are other types to get into real estate.
This includes places where people live—like houses, condos, townhomes, and apartment buildings. Many beginners start here by:
Residential real estate is common because it's easy to understand and always in demand.
These are buildings used for business, like:
Commercial properties can earn more money, but they also usually cost more and may require experience to manage well.
A much more harder type of real estate to get in would be warehouses, factories, and distribution centers.
This includes vacant lots, farmland, or undeveloped land. Investors buy land to hold for the future, build on, or lease out for farming or outdoor uses. Land is often cheaper, but it may not bring fast income.
Short-term rentals such as Airbnb or Vrbo are one of the most recent types of real estate investment to exist. This type of real estate investment rent their homes for a few nights at a time instead of renting it to one person for a long time. These are especially ideal for prime location properties or near popular tourist areas or cities with lots of visitors, but the downside is that this is harder to manage than traditional renting.
This is the most common type of investing in real estate. Basically, you buy a property or a house and wait for a few years to sell it. For example, you paid $200,000 for a property, and then you sold it 5 years later; the value of that said property rose up to $250,000. That extra $50,000 has become your profit, or $10,000 profit a year.
This happens when a buyer buys a house or a property and then rents it. The money this person makes out of the rent from its tenants will be his profit. Sometimes, this is also common for people who have only enough money for a down payment and renovation, then the tenants pay monthly rent, which is also used by the landlord to pay his mortgage. Whatever is left after payment will then be his profit. Long term renting allows you to have a fixed monthly payment depending on the stipulations or agreements between tenant and landlord. Short term renting yields higher income, especially in busy areas but does not offer as much stability as long term.
Seen those TV shows where someone buys a beat-up house, fixes it up, and sells it for more? That’s called flipping. This happens when you buy a house on REO, short sale, or foreclosure, fix it, and then sell it at a higher price.
REIT’s are companies that own, operate or finance income-producing real estate, which allows private individuals (you) to invest in the said properties without actually owning real estate physically. These properties can be apartments, shopping centers, buildings or any other type of rental properties that a big company owns.
If you are not ready to buy a house or property, you can still invest in real estate with only a minimum of one share, just like buying a stock. This is applicable for publicly traded REITs while private REITs require somewhere around $1,000 to $50,000 as an initial investment.
With REITs, you don’t have to manage properties which is a lot of work. You also earn part of the profits usually from rent.
There are also high-dividend REITs, which pay more money back to investors. Some people look for the best REITs to invest in to make regular income without owning property directly.
Buying a house is very simple and straightforward, but the necessary steps to be followed are important to avoid finding yourself in unwanted debt.
That’s it! These are the basic steps to start your real estate journey as a homeowner.
Always choose whatever fits your budget. Assess your finances and only be interested in properties that are within your budget. Not just enough but more than enough so you can have a margin that acts as a safety net for yourself to spend on other important things.
Again, not all real estate is the same. You don’t really have to have a physical owner nowadays. However, here are the choices you have when you want to engage in real estate.
Each path has different risks and rewards. The best one for you depends on how much money, time, and effort you want to put in.
You don’t need a six-figure budget to start investing. In fact, it’s smart to begin with something small and manageable:
Starting small helps you learn without taking on too much risk. You’ll get more confident with every step!
Real estate isn’t a “get rich quick” scheme—it’s a long-term game. Keep learning as you go:
As you learn more, you’ll be able to make smarter investments—and maybe even try other paths like flipping or full rentals.
Real estate isn’t just about buying houses or collecting rent checks. It’s a wide and growing industry with many career paths—some of which don’t require buying property at all!
If you’re curious about working in real estate, here are some jobs you can explore:
Help people buy and sell homes. You’ll guide buyers through home tours, write up offers, and handle paperwork. Agents often earn commissions, so your income grows with your effort.
Want to become a real estate agent? You can join a trusted brokerage like RE/MAX to get started.
Manage homes, apartments, or commercial spaces on behalf of owners. You’ll handle tenants, collect rent, and take care of maintenance issues. It’s a great path if you like working with people and solving everyday problems.
Developers buy land or old buildings and turn them into something new—like homes, offices, or shopping centers. This role involves planning, budgeting, and working with builders and city officials. It’s high-stakes but can be very rewarding.
Like numbers and research? A REIT analyst studies Real Estate Investment Trusts and helps investors decide where to put their money. It’s perfect for those who enjoy finance but want to stay in the real estate world.
Own a home, extra room, or vacation spot? You can become a short-term rental host through platforms like Airbnb or Vrbo. Hosts can earn income by renting out their space to travelers—just be ready to clean and communicate regularly.
According to Harvard’s Professional Blog, the best real estate investors have a mix of knowledge, strategy, and people skills because anyone can start in real estate but not everyone will be the best. This also applies in other ventures.
To be one of the best, you need 5 key skills if you want to go far in real estate:
Learn first the fundamentals. Read books, watch YouTube videos, tutorials, etc. so you can learn the basic terminologies of real estate. You must be properly equipped with the right knowledge before you proceed further.
Don’t just focus on the present; always think ahead as far as you can plan. Always decide based on what could be the best benefit or option in the long run instead of focusing on quick and short wins. You should know how to hold, when to sell, and how to strategically decide what would later on build your bigger plans. This means being okay with waiting.
It’s not just in real estate that you need to use your social media for marketing purposes; it can be applied to any type of work. People will tend to contact those who have a strong social media presence and who are consistent in posting in their feed, which results in trust. It will boost your promotions even for free, and you will start building your brand.
People need people who are great at communication and have the ability to listen and put the clients first before business. A person who has the reputation of being trustworthy makes them easier to work with. Hence, people are more likely to approach them. And when a lot of people know you have this kind of personality, well, word travels fast. Real estate is about the people (buyers, sellers, renters, and etc.)
You don’t need to be a college graduate to be a real estate agent or professional because it is not a prerequisite. Some states will require you to complete a pre-licensing course and pass a state-administered exam. Although having a college degree opens more doors, it certainly isn’t required to succeed in this field.
Obtain a real estate license to attract more clients.
Source: Harvard Professional Blog
Are REITs better than buying a rental property?
REITs are easier and cheaper. Rentals may earn more but need work.
When war breaks out, real estate markets react fast—home prices may drop, demand slows, interest rates shift, and investors often become more cautious.
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